上周答应圈友，分享一些如何人工润色 AI 生成内容相关的信息。但是这个话题真的很大，以我的能力，绝非三言两语能说明白的。索性将这块主题拆开，慢慢输出。
目前我的想法是，将这个话题拆分为四部分，分别是：匹配搜索意图、搜集本土化素材、ChatGPT 素材生成，文章素材整合。其中，“ChatGPT 生成素材”这个部分内容，已经在星球整理出了完整的 Prompt 流程，这里便不重复了。
今天便说说，使用合适的文章内容布局来匹配搜索意图的问题。
都知道，不同的搜索词代表不同的用户意图。比如，用户搜索“How ...”，可能就表示他想找一份保姆级的指南来解决某个具体问题，搜索“What...”可能就表示他想寻找某个问题的答案，等等。
那干脆，将这些搜索意图、相关特征、及文章布局的相关信息整理一下，统一分享出来吧。
需要说明一下，这个过程需要点英文阅读基础，如果一点都不会，那真的干不了这个活。
第一类内容类型：How To Guide.
搜索意图：The user is searching for step-by-step instructions to get a result or outcome.
文章特征：
Title: Include how to, target keyword, number of steps, and a result or outcome.
Introduction: Invite the reader to learn about the target keyword and the benefits or outcomes by following the instructions in this article.
The introduction should include three elements:
☆ Learn –> “how to” –> keyword
☆ get a specific benefit
☆ from these number of step-by-step instructions
Headings:
☆ What is the target keyword?
☆ Step 1 (followed by instructions)
☆ Step 2 (followed by instructions)
☆ Step 3 (followed by instructions)
Conclusion and Call-to-Action:
Remind the reader of the outcome or result achieved by following these steps and include a call to action.
第二类内容类型：What Is Article.
搜索意图：The user seeks an answer to a question.
文章特征：
Title: Include “what is” and the target keyword in your title.
Introduction: Define the target keyword, how it is used, and ways to get started.
Headings:
☆ What is keyword
☆ Why keyword is important
☆ Examples
☆ Tips or reminders
Conclusion and Call-to-Action:
Remind readers “what this is,” point them to other resources on your website, and include a call-to-action.
第三类内容类型：Best Post.
搜索意图：The user wants to find, use or buy from a recommended list of products, services, or solutions.
文章特征：
Title: Include a number, the word ‘best,’ the target keyword, and other terms such as “for/to buy/near/on/to” and the year.
Introduction: Invite the reader to read suggested products, services, or resources that could help them find, choose or use.
Headings:
There are 4 components to writing about each product or service.
☆ What is this product?
☆ Features and benefits
☆ Who uses it
☆ Pricing and link to the product
Conclusion and Call-to-Action:
Conclude with a recommended item on the list and its benefits along with a call to action.
第四类内容类型：List Post.
搜索意图：The user seeks recommended resources, products, services, and tips
文章特征：
Title: The listicle title should contain a number and include the target keyword.
Introduction: Write an introduction that includes the number of items, the target keyword, and how this list benefits readers.
Headings:
☆ List Item 1
☆ what is it
☆ how to use it
☆ supporting resources
Conclusion and Call-to-Action:
Write a conclusion and encourage readers to try a tip, technique, or strategy from your list.
第五类内容类型：Service Page.
搜索意图：The user wants a service that solves their problem.
文章特征：
Title: The page title should include the service name, adjective describing the service or a benefit. Local businesses should include the location they serve in the page title.
Introduction: Introduce how the company can help and encourage readers to learn more about their service.
Headings:
☆ Problem – Describe the problem or hurdle faced relating to the service.
☆ Solution – Outline the benefits of the service and list sub-services.
☆ Steps/Process – List the process or actions used to deliver the service.
☆ FAQS – Include frequently asked questions readers have about your service or their problem.
☆ About/Why us? – Write in a convincing way to help customers choose the company or service.
☆ Proof – Provide and describe case studies and results using the service and testimonials or quotes from satisfied customers.
Conclusion and Call-to-Action:
Add a persuasive call-to-action link to an inquiry page or telephone number at the end of your service page.
第六类内容类型：Product Review.
搜索意图：The user is familiar with a product, wishes to know more, or is considering purchasing it.
文章特征：
Title: Include the target keyword, review, and question if the product solves a problem or delivers a result.
Introduction: Invite the reader to read your review and determine if this product is right for them or their business.
Headings:
☆ Product Summary
☆ Who the product is for
☆ The first feature
☆ The next feature
☆ Proof – include ratings, reviews, testimonials, or quotes
☆ Alternatives – list and describe alternative products
Conclusion and Call-to-Action:
A conclusion should include your opinion about the product and a call to action.
第七类内容类型：Comparison Article.
搜索意图：The user wants to see the features and benefits of competing products or services before buying the right one.
文章特征：
Title: Include the 2 products or services you are comparing. e.g., Blue Yeti vs. Rode. Which is the best USB Microphone?
Introduction: The introduction of the comparison article should explain what you are comparing, why and encourage users to read the article.
Headings:
The reader can learn about one product or service before moving on to the next using this heading structure.
☆ Product, Service, Company A
☆ Product, Service, Company B
The product or service features are emphasized in this structure, and the reader gets a direct side-by-side comparison with this heading structure.
☆ Feature 1
☆ Feature 2
Conclusion and Call-to-Action:
The conclusion should recommend which product, service, or company is the best choice for a particular task, outcome, or budget: and include a call to action.
第八类内容类型：Alternatives Article.
搜索意图：Users may know about or are dissatisfied with using a product, service, or company and want another similar solution.
文章特征：
Title: Include the number of alternatives and the target keyword in your title.
Introduction: Let readers know you will be explaining details about several alternative products or services related to the target keyword.
Headings:
☆ What is the target keyword?
☆ Alternative 1
Conclusion and Call-to-Action:
Add a conclusion or a recommendation on which product, service, or company is the best option for a particular task, budget, or outcome and include a call to action.
以上八种内容类型，便是我们在写文章时经常使用的，且都是有固定套路可供模仿的。因为篇幅原因，暂时不列举具体案例了。
